Sorry, no terminals until 20th of January
The demand for new EVDO terminals grew so fast, we ran out of stock in a week after we started our December discounts. Yes, I admit, we were not quite ready. We did not expect so many customers. We tried and get three more supplies from our terminal distributors, but they were not enough. We were trying to get more, but today they gave us the final answer. The answer is negative. There are no more such terminals available in Russia. The next supply can only be expected in late January.
And that's bad. I'm happy, of course, the demand is so high. But I'm really disappointed we can't fulfill it. And people do complain. Some say we intentionally created this deficit to provoke the demand. Others say we never wanted to sell many terminals on discounted price and the terminals will appear out of the blue as soon as the discount time is over.
In fact we did not plan to create the deficit or to limit the sales. We did not plan such a big sales, that was our mistake. When we saw we can't fulfill the demand, we even gave discount for one more model that we have in stock and that is available from our suppliers.
The bottom line for me is the thought that December is a crazy time for people. Sales can increase much more than it is expected and we'll need to take it into account when preparing the sales plans.
And that's bad. I'm happy, of course, the demand is so high. But I'm really disappointed we can't fulfill it. And people do complain. Some say we intentionally created this deficit to provoke the demand. Others say we never wanted to sell many terminals on discounted price and the terminals will appear out of the blue as soon as the discount time is over.
In fact we did not plan to create the deficit or to limit the sales. We did not plan such a big sales, that was our mistake. When we saw we can't fulfill the demand, we even gave discount for one more model that we have in stock and that is available from our suppliers.
The bottom line for me is the thought that December is a crazy time for people. Sales can increase much more than it is expected and we'll need to take it into account when preparing the sales plans.
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